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[单选题]
某市地铁公司根据上班高峰和低谷时期乘客的需求特点细分市场,并制定不同的营销策略,该地铁公司细分市场的依据是
A
地理变量
B
人口变量
C
心理变量
D
行为变量
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试题答案：
D
答案解释：
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消费者购买一件贵重的、不常买的、有风险的而且又非常有意义的产品时，消费者购买时需要有一个学习过程，最后决定购买，这类购买行为一般属于（）。
下列属于销售促进活动的是
放弃战略适用于（）的战略单位。
在过量需求状态下，企业营销管理的任务是
康达与诺雷同为世界500强企业，今年两家公司合作共同开发了一个新的营销机会的系统，以寻求分销的协同效应，这种分销渠道系统属于
简述定性测量的常见方法。
分析说明为什么绿色营销观念是未来企业营销的发展趋势。
在物流决策中，为了用低廉的费用得到更高效率的结果，通常采用船舶和卡车的联合运输模式，这种市场物流决策属于
某企业按使用程度把消费者分为首次购买者、经常购买者、潜在购买者和非购买者，这种市场细分的依据属于
渠道长度是指产品从生产领域流转到消费领域过程中所经过的()的数量。
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1.
4．既肯定物质的绝对运动又承认事物的相对静止，这是一种（ ）
2.
30.信息系统的性能评价指标通常不包括
3.
29. Which of the following works best illustrates the Calvinistic view of original sin?
4.
填入(58)处的最佳答案是()。
5.
Passage ThreeWhat exactly is a lie? Is it anything we say which we know is untrue? Or is it something more than that? For example, suppose a friend wants to borrow some money from you, you say "I wish I could help you but I'm short of money myself." In fact, you are not short of money but your friend is in the habit of not paying his debts and you don't want to hurt his feeling by reminding him of this.Is this really a lie?Professor Jerald Jellison of the University of Southern California has made a scientific study of lying.According to him, women are better liars than men, particularly when telling a "white lie".For instance, when a woman at a party tells another woman that she likes her dress, she really thinks it looks awful.However, this is only one side of the story. Other researchers say that men are more likely to tell more serious lies, such as making a promise which they have no intention of fulfilling.This is the kind of lie politicians and businessmen are supposed to be particularly skilled at: the lie from which the liar hopes to profit or gain in some way.Research has also been done into the way people's behavior changes in a number of small,apparently unimportant ways when they lie. It has been found that if they are sitting down at the time, they tend to move about in their chairs more than usual.To the trained observer they are saying "I wish I were somewhere else now" .They also tend to touch certain parts of the face more often, in particular the nose.One explanation of this may be that lying causes a slight increase in blood pressure.The tip of the nose is very sensitive to such changes and the increased pressure makes it itch.Another gesture which gives liars away is what the writer Desmond Morris in his book Man-watching calls "the mouth cover". He says there are several typical forms of this, such as covering part of the mouth with the fingers, touching the upper-lip or putting the hand at one side of the mouth.Such a gesture can be understood as an unconscious attempt on the part of the liar to stop himself or herself from lying.Of course, such gestures as rubbing the nose or covering the mouth or moving about in a chair cannot be taken as proof that the speaker is lying. They simply tend to occur more frequently in this situation.It is not one gesture alone that gives the liar away but a whole number of things, and in particular the context in which the lie is told.31.According to the passage, a "white lie" seems to be a lie ( ).A.that other people believeB.that other people don't believeC.told in order to avoid offending someoneD.told in order to take advantage of someone
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