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[单选题]
对企业的新产品和现有市场应采取()战略。
A
市场渗透
B
市场开发
C
产品开发
D
多角化经营
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参考答案
试题答案:
C
答案解释:
产品开发的概念产品开发,是指个人、科研机构、企业、学校、金融机构等,创造性研制新产品,或者改良原有产品,产品开发的方法可以为发明、组合、减除、技术革新、商业模式创新或改革等方法。例如:电灯的发明、汽车设计的更新换代、饮食方式的创新、洗发水增加去头屑功能、变频空调等等。另外美国次贷,同样也是金融产品开发,即使是失败的,仍属于产品开发的范畴,因而本题选C。
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某企业按使用程度把消费者分为首次购买者、经常购买者、潜在购买者和非购买者,这种市场细分的依据属于
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采用无差异性营销战略的最大优点是()
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相对而言,下列产品中受相关群体影响最小的是
由职能型营销组织与产品型营销组织结合起来的混合式营销组织类型是
以高价格、低促销费用的形式进行经营,以求得到更多利润的决策是()。
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