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[单选题]
市场营销调研流程的首要环节是
A
确定营销调研主题
B
制定营销调研方案
C
收集市场信息资料
D
提出营销调研报告
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试题答案：
A
答案解释：
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影响分销渠道选择的因素有哪些？
困难业务的特点是（）。
简述市场挑战者可选择的进攻战略。
简述市场营销管理的流程。
KG公司在九寨沟地震后捐款1000万元，引发当地媒体的竞相相报道，该企业的营销传播行为属于
促销工作的核心是（）A、出售商品B、沟通信息C、建立良好关系D、寻找顾客
菲利普·科特勒从顾客需求的角度将竞争者划分为
智辉公司的销售渠道以前依靠大客户部和遍布全国的经销商。为了扩大市场份额、降低渠道成本，一年前公司新建了电商平台，以期更好、更快捷地为客户服务，实现当年销售额翻一番的战略目标.新渠道运行一年后，公司并未实现翻一番目标。主要原因是，大客户部、经销商与电商平台不能协同作战。新旧渠道之间互相抱怨指责，大客户部抱怨电商平台营销人员没有经验，擅自给予潜在客户直接降价的优惠，把有潜力成为大单的客户变成了小单客户;经销商也不断投诉，抱怨电商平台抢了他们的老客户，导致订单额度下降;而电商平台埋怨大客户部轻视他们新开发的客户，嫌弃新客户的订单额度小，不积极配合电商平台挖掘新客户。总之，新旧渠道冲突不断，影响了智辉公司战略目标的实现。问：(1)结合案例分析智辉公司的渠道冲突属于何种类型?(2)结合案例分析产生分销渠道冲突的原因有哪些?
组织市场有以下哪些主要特点（）A、购买者少B、购买量大C、采购者地理位置较分散D、情感型购买E、供需双方密切
简述一手资料的收集方法。
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