[单选题]21.How to "Market" Yourself
AFor recent college graduates or professionals beginning a new job search, a job hunt can be an exhausting process. One of the reasons is that, according to the experts, to be successful in your job search, you have to "market" yourself, many people just don't know how.
B According to Loribeth Dalton, director of career services for The Art Institute of Las Vegas, "The job search is very similar to sales marketing. To be successful you must follow a linear (线性的) strategic plan."
C For example, says Dalton, start with the two of the most important building blocks for a successful job search: the resume cover letter. "The purpose of a resume is to tell an employer what a person has done in the past. The cover letter tells the prospective employer what skills abilities the job seeker has that will allow them to be successful in the future with their company," she says. "Each cover letter should be made to be very specific to the job applied for."
D If you have limited work experience, like a new college graduate, consider creating a functional resume that emphasizes your skills. For example, says Courteau, near the top of your resume you would list such skills as knowledge of specific software, bilingual skills, or relevant volunteer experience.
E In your cover letter, says Kirsten Wright, graduate employment advisor at The Art Institute of Washington, "point out the strengths of your resume direct a potential employer to things that you cannot explicitly state in your resume but that make you stout."
F In both your resumes cover letters, please always use high quality paper.
G All these experts agree, thank-you notes for an interview need to be sent within one day of an interview. Thank-you notes "can be in your favor most times," says Kristin Wright. "When all other skill sets experiences are equal, this can be the factor that gets you hired," she adds. Thank-you notes also give you the opportunity to point something out about yourself that you didn't make clear during the interview process.
H When it's time to sit back wait for the job interview calls to come in, remember to listen to the outgoing message of your home answering machine or cell phone. Edie Beattie, career services advisor at The Art Institute of Charlotte, remembers calling a graduate who was actively job searching hearing an outgoing message of "What Up?" then some warning sounds. If a potential employer hears that, your job offer could be doomed.
I So whether you are a new college graduate or an experienced professional, the guidelines (方针) are the same. Write a good resume cover letter, he organized keep track of who you interview with, write thank-you notes maintain a professional image, even if you are just at home waiting for the phone to ring.
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K21.1 What does this passage mainly discuss?____
L A. How to package yourself in everyday life.
M B. What kind of cover letter you should have.
N C. How to have a successful job search.
O D. How to maintain a professional image.
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