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24.3 The dog has been most valuable to human beings in the development of ________.(2分)
A
natural sciences
B
medical research
C
local communities
D
social security
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B
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The accident cast a _______ over her future life.(1分)
Radar makes it possible _______ a rocket during flight.(1分)
The incomes of skilled word went up．________, unskilled workers saw their earnings fall．(1分)
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Those were the soldiers _______ to save the town.(1分)
3. The brand (商标) name puts a face on every company. Names like McDonald's, GM, Apple, Intel, and a large number of others have long become very popular. They've also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember.31. Why does the passage mention the brand names such as McDonald's and GM in the first paragraph?____ A. To show that a good brand name is significant for a company. B. To tell readers that they are important and popular terms.C. To introduce some well-known brand names to readers.D. To explain why those companies are successful.
23. As we know, it is very important that a firm should pay attention to the training of its staff as there exist many weak points in its various departments. Staff training must have a purpose, which is defined when a firm considers its training needs, which are in turn based on job descriptions and job specifications.A job description should give details of the performance that is required for a particular job, and a job specification should give information about the behavior, knowledge and skills that are expected of an employee who works in it. When all of this has been collected, it is possible to make a training specification. This specifies (指明) what the training department must teach for the successful performance of the job, and also the best methods to use in the training period.There are many different training methods, and there are advantages and disadvantages of all of them. Successful training performances depend on an understanding of the difference between learning about skills and training in using them. It is frequently said that learning about skills takes place "off the job" in the classroom, but training in using these skills takes place "on the job", by means of such activities as practice in the workshop.It's always difficult to evaluate the costs of a training programme. The success of such a programme depends not only on the methods used but also on the quality of the staff who do the training. The evaluation of management training is much more complex than that.(10分)23.1 A training specification specifies____.A. the performance required for a certain jobB. the required behavior, knowledge and skillsC. the training contents and methods requiredD. the costs and the quality of the programme
21.3 How did Mr. Escalante make his “unteachable” students successful?(2分)
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